Ad creative Pretty ads get a like. Clear ads get a customer.
Video, static and UGC-style ads made from your real people, your place and your product. Every brief starts from what your buyers ask. Every version is made to be tested against the others.
- Part of
- Get seen
- Covers
- video and static · ugc-style · made to test
- Ways to start
- Fixed scope · Monthly
- Price
- Every project gets its own written quote.
What is ad creative?
Ad creative is what people actually see in an ad: the video, the image, the words and the first seconds that make someone stop. At Metagon, ad creative is filmed with your real people and product, briefed from your buyers' real questions, and made in several versions so they can be tested against each other.
The real problem
Making an ad has never been cheaper. Making one people believe is still hard.
Buyers have seen every stock smile and every invented review, and they scroll straight past. What stops them is the real thing: your face, your room, your product in a real hand, answering the question they already had.
So we film what is real. We write from what your buyers ask. Then we test the versions against each other.
Where it stalls
Where ads usually get stuck.
1
The same ad, month after month.
One video ran all year. People stopped noticing it long ago, and nobody had time to make the next one.
2
Stock photos and smiling strangers.
Your ads look like everyone else's. Nothing in them shows your real place, your people or your product.
3
Nobody knows which ad did the work.
Three ads went out at once, with different words and pictures. Now no one can say which part brought the customers.
4
Filming feels like a big project.
A shoot means planning, people and a free day. So it never happens, and the good clips stay on your phone.
What's included
What we make for you.
1
Content days.
We film your real people, your place and your product, where the work actually happens.
2
Video ads.
Short clips with subtitles timed to every spoken word, for everyone who watches with the sound off.
3
Static ads.
Images and text cards for the feed, built from the same idea as the video.
4
UGC-style ads.
Clips that feel like someone talking straight to their phone, filmed with real people who agreed in writing.
5
Briefs from buyer questions.
Each ad answers one real question or doubt your buyers have.
6
Versions to test.
Several openings and angles for each idea, so the test can show which one works.
7
AI images, labelled.
Where we use AI images, they show only your real product, and they say they are AI.
How it works
From a buyer's question to a tested ad.
01
Listen.
We collect what your buyers ask, doubt and object to, from your inbox, your reviews and your sales talks. Every brief starts there.
02
Brief.
One idea per ad, one message per audience. We write the opening, the angle and the words before anyone picks up a camera.
03
Film and make.
A content day at your place, with your people and your product. Clips get subtitles timed to every spoken word. Statics and UGC-style edits come from the same day.
04
Test.
The versions run against each other. The ones that bring sales or requests get more budget once a person approves. The rest shape the next brief.
Ways to work
Pick how often you need new ads.
Fixed scope01
One batch.
A set of ads from one content day, ready to test.
- Video, static and UGC-style versions
- Briefs, subtitles and versions to test
- Priced in a written quote
Monthly02
New ads every month.
A steady supply of new ads, each briefed from what the last ones taught us.
- Content days priced on top, in writing
- New versions built on last month's results
- Priced in a written quote
Monthly03
Creative and ads together.
We make the ads and run them, so every version is tested on real budget.
- The person who briefs the ads also runs them
- Results go straight into the next brief
- Runs together with our paid ads service
What every service includes
Whatever you start with, three things come with it.
01 · The person
No hand-offs.
You talk to the person doing the work, from the first call to the monthly report.
02 · The brain
Metagon Brain.
About five years of marketing data, collected before Metagon was even a company. It learns from every result we feed back.
03 · The system
One place. Being built
Ads, pages, tracking and reports, connected and in your name. A client portal to see it all in one login is being built.
Metagon Brain
The AI is the same for everyone. The data isn't.
Anyone can open an AI assistant. Nobody else has our notes. For about five years we have collected what worked and what didn't. It started before Metagon was a company, and every result we feed back makes it sharper. So your plan starts from what already worked, not from a blank page.
- About 5 years
- of marketing data
- Before day one
- built before the company
- Every result
- makes it sharper
It learns from patterns, not from your customers' private data. A person decides every change.
meet the brainWhat we do differently
Not another agency. A system.
Starts with your business
Offer, margins and customers first
Everything in one system
Ads, content, pages, tracking, automation
First-party tracking
Set up and tested after consent
Learns from past results
Not a blank page every time
A person approves spend
Every budget change, in writing
Accounts in your name
Your ads, your data
Honest limits
What it does not do.
- No made-up customers and no fake reviews.
- No one on camera without a written yes.
- No AI image that shows anything other than your real product.
- No promise of views, likes or sales.
Answers
Straight answers.
ad creative
What is ad creative?
Ad creative is what people actually see in an ad: the video, the image, the words and the first seconds that make someone stop. At Metagon, ad creative is filmed with your real people and product, briefed from your buyers' real questions, and made in several versions so they can be tested against each other.
What does ad creative cost?
Ad creative is priced in a written quote after a short call, because the work depends on your business. New ads every month are part of a monthly plan. Quotes are net, plus VAT.
Do you use AI to make the ads?
Yes, we use AI as a helper, never to fake anything. AI helps us cut clips, time subtitles and make images of your real product. AI images are labelled, and they never show made-up customers.
Who appears in the ads?
The ads show your own people, and customers who want to take part. Everyone on camera says yes in writing before we film.
Do you promise more views or sales?
No, we do not promise views or sales. We promise clear work, honest numbers and a written reason for every change. The test shows which version works; we don't pretend to know in advance.
Can our own team run the ads you make?
Yes, your team can run them: you get the finished files. If you would rather hand over the running too, that is our paid ads service.
What does UGC-style mean?
UGC means user-generated content: clips that look like a customer filmed them on a phone. UGC-style ads have that look, but we film them with real people who agreed in writing. Staff appear as staff and customers as customers; nobody plays a customer.
Do you come to us to film?
Yes, we come to you: a content day happens at your place, with your people and your product. Date, place and travel are agreed in writing first.
Your growth system starts with one conversation.
Tell us about your business. We call you to understand it, then send a written quote: the work, the timing and the cost. Nothing starts before you sign.
Or tell us what to look at first.
A few lines about your business are enough. We reply by email.
Write to mn@metagon.co