Paid ads Ads are easy to launch. Hard to make pay.
Instagram, Facebook and Google ads, built on your offer, your page and your tracking. Judged by the sales and requests that follow, and by bookings where they are counted. A person approves every change to your budget limits, in writing.
- Part of
- Get seen
- Covers
- meta and google · ad testing · approved spend
- Ways to start
- Monthly · Fixed scope · Advisory
- Price
- Every project gets its own written quote.
What are paid ads?
Paid ads are ads you pay for on Instagram, Facebook and Google so the right people see your business. At Metagon, paid ads are one part of a growth system. We check the offer, the page and the tracking first. Every ad is judged by the sales and requests that follow, and by bookings where they are counted.
The real problem
Most ad problems aren't ad problems. The offer is unclear, the page asks too much, or the tracking counts the wrong thing.
Turn up the budget on that and you only lose money faster. So we fix what sits around the ads first: offer, page, tracking, creative.
Then the ads have somewhere worth sending people. And you can see what they really brought in.
Where it stalls
Where the ad money leaks.
1
The clicks come. The customers don't.
The ad dashboard looks busy. The till doesn't. Nobody can say which ad brought a real sale.
2
You boost a post and hope.
A bit of budget here, a boosted post there. No plan, no test, no way to tell what worked.
3
The report is all clicks.
Reach, impressions, clicks. Pages of them. Not one line on what you actually sold.
4
Nobody has time to look after it.
Ads need a look every week. You have a business to run and no marketing team to hand it to.
What's included
What you get.
1
A clear campaign structure.
Instagram and Facebook to reach new people. Google Search for people already looking, with YouTube as part of Google where it fits.
2
Ads in several versions.
Different openings, angles and formats, tested against each other instead of guessed.
3
Search words that earn their place.
The words that bring sales or requests stay. The ones that only bring clicks go.
4
Budget limits in writing.
We agree the limits with you. A person approves every change to your budget limits, in writing.
5
Counting after the click.
What visitors do next is counted, after they say yes. Each ad is judged by what came after it.
6
A report and a decision log.
One report a month in plain words. Every change and its reason, written down.
7
Accounts in your name.
Your ad accounts, your data. Your ad budget goes straight from you to Meta and Google.
How it works
How we run your ads, in four steps.
01
Understand the business.
Your offer, your margins and what one customer is worth to you. With your OK, we read your ad accounts and your tracking. Then we know what a new customer may cost.
02
Fix the ground.
One offer per campaign, a page that says what the ad said, and counting that works after consent. Ad accounts in your name.
03
Build and test.
Several versions of each ad run side by side. On Google we keep the search words that bring a sale or a request, and drop the rest.
04
Move money to what works.
When one ad does better, we suggest moving budget to it. A person approves, and we write down why. You get one report a month.
Ways to work
Pick how much you hand over.
Monthly01
Ongoing ads.
We build your ads, then run them with you, month by month.
- Instagram, Facebook and Google; the channels depend on your plan
- One report and a written decision log each month
- Priced in a written quote
Fixed scope02
Account rebuild.
A messy ad account, cleaned up and rebuilt, with a clear finish line.
- A look at campaigns, search words and tracking
- New structure and new ad versions, tested before handover
- Priced in a written quote
Advisory03
Ads advisory.
Your team runs the ads. We bring the plan and a second pair of eyes.
- Reviews of your campaigns, pages and tracking
- A budget and testing plan for the month ahead
- Priced in a written quote
What every service includes
Whatever you start with, three things come with it.
01 · The person
No hand-offs.
You talk to the person doing the work, from the first call to the monthly report.
02 · The brain
Metagon Brain.
About five years of marketing data, collected before Metagon was even a company. It learns from every result we feed back.
03 · The system
One place. Being built
Ads, pages, tracking and reports, connected and in your name. A client portal to see it all in one login is being built.
Metagon Brain
The AI is the same for everyone. The data isn't.
Anyone can open an AI assistant. Nobody else has our notes. For about five years we have collected what worked and what didn't. It started before Metagon was a company, and every result we feed back makes it sharper. So your plan starts from what already worked, not from a blank page.
- About 5 years
- of marketing data
- Before day one
- built before the company
- Every result
- makes it sharper
It learns from patterns, not from your customers' private data. A person decides every change.
meet the brainWhat we do differently
Not another agency. A system.
Starts with your business
Offer, margins and customers first
Everything in one system
Ads, content, pages, tracking, automation
First-party tracking
Set up and tested after consent
Learns from past results
Not a blank page every time
A person approves spend
Every budget change, in writing
Accounts in your name
Your ads, your data
Honest limits
What it does not do.
- It does not promise more sales or a fixed return on each euro.
- It does not spend above the limits we agree with you.
- It does not count people who say no to tracking.
- It does not use made-up customers or fake reviews in your ads.
Answers
Straight answers.
paid ads
What are paid ads?
Paid ads are ads you pay for on Instagram, Facebook and Google so the right people see your business. At Metagon, paid ads are one part of a growth system. We check the offer, the page and the tracking first. Every ad is judged by the sales and requests that follow, and by bookings where they are counted.
What do paid ads with Metagon cost?
Paid ads are priced in a written quote after a short call, because the work depends on your business. Paid ads run as part of a monthly plan. Quotes are net, plus VAT. Your ad budget is extra and paid by you, straight to Meta and Google.
Do you promise more sales?
No, we do not promise more sales. Results depend on your offer, your market and your budget. We promise clear work, honest numbers and a written reason for every change.
How long until we know which ads work?
There is no fixed date for knowing which ads work. Every new ad gets a fair budget and enough time before we judge it. You see what happened, and what we changed, in your monthly report.
Who owns the ad accounts?
You own the ad accounts: they are in your name, and your ad budget goes straight from you to Meta and Google.
Who decides how much we spend?
You decide how much you spend, together with us. We agree the limits in writing, and a person approves every change to them.
How do you judge whether an ad works?
We judge an ad by what happened after the click, not by the click itself. We look at the sales and requests an ad led to, counted after consent, and at bookings where they are counted. Your report explains words like ROAS (sales from ads divided by ad spend) and CPA (the ad cost of one sale or request) in plain words.
Do you make the ads too?
Yes, we make the ads too: we write, film and edit them, or work with material you already have. Our ad creative service covers it in detail.
Your growth system starts with one conversation.
Tell us about your business. We call you to understand it, then send a written quote: the work, the timing and the cost. Nothing starts before you sign.
Or tell us what to look at first.
A few lines about your business are enough. We reply by email.
Write to mn@metagon.co