First-party tracking Your ads learn from what they're told. Most are told too little.
We set up counting on your own web address, after the visitor says yes. Sending results to Meta and Google from a server is being set up. Once a month, you get one report in plain words.
- Part of
- Measure and compound
- Covers
- after consent · your own web address · monthly report
- Ways to start
- Fixed scope · Monthly · Advisory
- Price
- Every project gets its own written quote.
What is first-party tracking?
First-party tracking means your website counts what visitors do on your own web address, instead of through scripts from other companies. Counting starts only after the visitor says yes. Fewer counts get lost to browsers. So you see more of what really happened after the click, and Meta and Google learn from more real results.
The real problem
Most owners judge their ads by the numbers the ads report. But many browsers now limit counting through other companies' web addresses. So sales, bookings and requests that really happened never show up.
Your ads then learn from too few examples. They chase the clicks they can see, not the customers you actually got.
The fix isn't a new campaign. It's honest counting, on your own web address, after a yes.
Where it stalls
Where the numbers stop adding up.
1
“The ad numbers and the shop numbers never match.”
Two dashboards, two answers. So you trust neither, and you decide by gut feeling.
2
“We get requests, but we don't know from where.”
A form comes in, the phone rings. Which ad, which page, which search? Nobody can say.
3
“Our tracking was set up once. Nobody has checked it since.”
The site changed. The consent banner changed. Nobody tested what still arrives, and what quietly stopped.
4
“The ads get clicks. We can't tell if they get customers.”
Clicks are easy to count. A booking that showed up, or a request that became a customer, is not. That's the part you pay for.
What's included
What we set up for you.
1
Counting after a yes.
Nothing is counted until the visitor agrees. We test what is sent before and after the yes.
2
Your own web address.
Counting runs on your address, not through other companies' scripts. Fewer counts get lost to browsers.
3
Results sent from a server.
Being set up. Sales, bookings and requests go to Meta and Google from a server, after consent.
4
Later steps sent back.
New, not yet run at a client. A booking that showed up, or a request that became a customer, goes back too, where the law allows.
5
One report a month.
Written by a person, in plain words: what happened, what we changed and why.
6
A decision log.
Every change and its reason, written down, so you can follow it at any time.
7
Accounts in your name.
Your ad accounts and your data stay with your business.
How it works
Counting you can trust is built, not installed.
01
Check what arrives today.
We look at what your site sends now, before and after the yes. What's missing, what's doubled, what goes out without consent.
02
Agree what counts.
Sales, bookings, requests. We agree in writing which results matter, what we fix first and the price.
03
Set it up and test it.
Counting on your own web address, after consent. Sending results from a server is being set up. Tested before and after the yes, and repaired where it breaks.
04
Report and improve.
One report a month in plain words. Every decision goes into a written log. A person decides the next step.
Ways to work
Set it up once, or keep it running.
Fixed scope01
Tracking setup.
We check what you count today, fix it and set it up properly. Then it runs in your accounts.
- A check before and after the yes
- Counting on your own web address
- Priced in a written quote
Monthly02
Tracking with reports.
We set it up, keep it working and tell you what it means.
- Tests and repairs when something breaks
- One report and a decision log each month
- Priced in a written quote
Advisory03
Tracking review.
We review your setup. Your team or your developer makes the changes.
- What your site sends today, and what's missing
- A written list of fixes, in order
- Priced in a written quote
What every service includes
Whatever you start with, three things come with it.
01 · The person
No hand-offs.
You talk to the person doing the work, from the first call to the monthly report.
02 · The brain
Metagon Brain.
About five years of marketing data, collected before Metagon was even a company. It learns from every result we feed back.
03 · The system
One place. Being built
Ads, pages, tracking and reports, connected and in your name. A client portal to see it all in one login is being built.
Metagon Brain
The AI is the same for everyone. The data isn't.
Anyone can open an AI assistant. Nobody else has our notes. For about five years we have collected what worked and what didn't. It started before Metagon was a company, and every result we feed back makes it sharper. So your plan starts from what already worked, not from a blank page.
- About 5 years
- of marketing data
- Before day one
- built before the company
- Every result
- makes it sharper
It learns from patterns, not from your customers' private data. A person decides every change.
meet the brainWhat we do differently
Not another agency. A system.
Starts with your business
Offer, margins and customers first
Everything in one system
Ads, content, pages, tracking, automation
First-party tracking
Set up and tested after consent
Learns from past results
Not a blank page every time
A person approves spend
Every budget change, in writing
Accounts in your name
Your ads, your data
Honest limits
What it does not do.
- It does not count people who say no.
- It cannot get past every ad blocker. Some visits stay uncounted.
- It does not promise cheaper ads.
- It is not legal advice. Your lawyer or data protection officer checks the setup before it goes live.
Answers
Straight answers.
first-party tracking
What is first-party tracking?
First-party tracking means your website counts what visitors do on your own web address, instead of through scripts from other companies. Counting starts only after the visitor says yes. Fewer counts get lost to browsers. So you see more of what really happened after the click, and Meta and Google learn from more real results.
Will first-party tracking make my ads cheaper?
We do not promise cheaper ads. What changes: Meta and Google learn from more real results, after consent. Your costs still depend on your offer, your pages and your market.
Will I see every sale?
No, you will not see every sale. People who say no are never counted, and some ad blockers still stop counting. What you gain is fewer lost counts from the visitors who said yes.
Is first-party tracking legal?
First-party tracking can be legal when counting starts only after a yes and your lawyer or data protection officer approves the setup. Nothing is counted before that yes. We build it; we do not give legal advice.
Can a health practice use it?
A health practice can use it only if its lawyer or data protection officer approves the setup. They decide which steps, if any, may go to Meta or Google. We never put patient data into AI.
What does it cost?
Every project gets its own written quote, because the work depends on your business. Request a quote, we call you to understand it, and you get the price in writing before anything starts. Quotes are net, plus VAT. Your ad budget is extra and paid by you, straight to Meta and Google.
Who owns the accounts and the data?
You own the accounts and the data: they stay in your name. That holds after we stop working together too.
Does first-party tracking run at a client today?
Yes, it runs at a client of ours today. We do not name clients or share their numbers.
Your growth system starts with one conversation.
Tell us about your business. We call you to understand it, then send a written quote: the work, the timing and the cost. Nothing starts before you sign.
Or tell us what to look at first.
A few lines about your business are enough. We reply by email.
Write to mn@metagon.co